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Cuddly

Vitamins

iOS App

CLIENT

Enovational LTD.

WORK

Branding

App 

UI / UX

Prototype

INFO 

Cuddly Vitamins is an educational app for kids and adults alike, that teaches us about the important role vitamins have in our health and daily lives.

REd_boy
red-sjena
green_body
yellow_body
sjena_zuta-1
ropink_body
pink_shadow
green_shadow
orange_body-1
brown-shadow-1
blue_body
blue_shadow-1
cube

Meet the vitamins

I wanted to create a fun and positive emotional response when introducing fresh organic fruits and veggies to my toddler. 

UX test

pastel colors

The first idea was to make the entire screen a giant flat character in pastel color tones. This was not a good UX decision since my daughter didn’t connect with them. I prototyped the UI so she could do a quick test and it made me realize how crucial it is to test MVP before going further..

vitamin-a-old
Vitamin-B
vitamin-C-screen
vitamin-D-screen
vitamin-E-screen
vitamin-K-screen
cuddly-proto

Iteration

I got to be honest, I loved this little proto, it made me feel like I'm controllin' this little cuddly creature, but UX testing showed me what I needed to update so I did just that.

svidecki-1
Allan

More texture,more color

After resarch I quickly realized, kids need eye - color stimulation! That made me focus on a new visual style, that of a children storybook look.

allan
becky
cindy
danny
ellie
kenny-original
ad59a951f5427520375732ce96dba48b

Pre production prototype 

Bringing characters to life, each with it's own color and story. In the final revision I changed colors and some names to reflect the types of food they connect most with.

preload
Allan-1
foods-vitamin-a
raw
menu-navigation
sparkles
becky-food-example
menu-1
Becky-1
vitamin-b1
likovi
game-design-idea-screen2
cuddly-app-icon-1
western-kaktus
kamen-iza
100becky-1
kamen-naprijed-mali

Personal

I was really passionate about creating everything in this project because it increased the bond between my daughter and me.

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