I had the creative freedom to completely invent the visual language and pave the way for future business growth.
Research & inspiration
To understand the look and feel of the brand it was important to research shape, color and environments. Only then I could get the better understanding of the evolution of the brand through time. These comparisons then gave the brand strong presence of minimalistic futuristic design.
Color and shape infusion
Branding & Typo...
Rajdhani and Roboto depict perfectly the marriage of futuristic technology and minimalism. For the unique feel of the brand it was necessary to emphasize the duality of minimalism and hi tech elements. In the end it incorporated a sense of continuity within the brand for future scaling of the company.
Logo & Print
Logo needed to have a touch of profined future accents be easy to read, yet sophisticated and tech savy. That paved way for branding everything from stationary, onboarding handbook, to web presence.
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